Estithmar Group CEO Henrik H Christiansen discusses how this year’s FIFA World Cup will create an economic boom that will continue to 2030 and beyond.

This year’s FIFA World Cup will be the first time the tournament has ever been held in the Middle East. With less than four months to go, Qatar is gearing up to roll out the red carpet to millions of new visitors, with businesses like ours supporting the event’s delivery. Qatar has invested a great deal in the mega-event, including upgrading local infrastructure and increasing the number of hospitality venues. 

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